Polish viewers spent an average of 4 hours and 8 minutes a day at home in February watching TV – 11 minutes less than in January 2024, according to Nielsen, which publishes its latest report The Gauge Poland.

The shorter time spent with traditional TV is mainly responsible for the decline, with viewers watching on average 17 minutes less than in January this year. In contrast, time spent with streaming content increased slightly (by 1 minute on average compared to January).  

Among TV programmes, Polish series, entertainment programmes and news content gathered the largest audience in February. The leader among TV channels in terms of audience share was the news channel TVN24. Among streaming content sources, SkyShowtime, Pilot WP and CDA.pl recorded increases.

This translated into an increase in the share of streaming in total video viewing on TV screens, which in January reached a record high of 8.3% (the highest level since the launch of The Gauge in Poland). Netflix remained at the top of the ranking of streaming services, with its share falling slightly to 2.0% (from 2.1% in January) and YouTube strengthened in second place, closing the gap with Netflix, and recording a share of 1.9% (up from 1.6% in January). 

The Gauge was created to provide the media industry with a monthly analysis of TV usage across key TV platforms. Nielsen published its first US edition of The Gauge in May 2021.

The data comes from a single Nielsen panel of 3,500 households and nearly 9,700 panellists. The Gauge Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people aged 4+, divided into cable, satellite, terrestrial (both linear and time-shifted up to 7 days) and streaming viewing (viewing of live TV stations on OTT platforms is classified as streaming viewing).

Adrian Andrzejewski