In the 16th Top Brand ranking of the “Press” magazine and PSMM Monitoring & More, PKO Bank Polski won in the banks category. The media strength of PKO Bank Polski’s brand was estimated at over 8.4 million points. This is the second-highest value of the brand’s media power in the overall ranking, which includes 500 brands from 50 industries present on the Polish market.

”Once again, the results of the Top Brand ranking confirm that the PKO Bank Polski brand is medially the strongest in the industry. More than a hundred years of tradition, the scale of its impact on the market, the financial results it achieves, its commitment to digital transformation and the development of innovative banking services mean that PKO Bank Polski has been generating strong emotions for years, and its transparent, consistent and multi-channel communication with the environment strengthens its image”, says Robert Lubański, Director of the Brand Management and CSR Department at PKO Bank Polski.

In this year’s ranking, PKO Bank Polski’s brand strength was over 8.4 million points, almost twice as high as that of the second ranked bank.

The value of this indicator was influenced by analysing over 325,000 publications about PKO Bank Polski. Most of them, over 56 %, appeared on Internet portals, 40.1 % on social media. The indicator concerning the reach of publications and the effectiveness of reaching the recipients is also the highest for PKO Bank Polski against the industry.

PKO Bank Polski is the undisputed leader of the Polish banking sector, with assets of PLN 461 billion. In the first half of 2023, the bank generated over PLN 2 billion in net profit. The company serves 11.8 million customers. It is the primary provider of financial services to all customer segments, achieving the highest market shares in deposits, loans and in the personal investment funds market.

Adrian Andrzejewski