Polish multi-utility company Orlen has completed the rebranding of 90 fuel stations in Slovakia. All facilities now operate under the Orlen brand. The company will now focus on expanding its non-fuel offer and developing the distribution of alternative fuels in the neighbouring southern market including electric vehicle charging points and hydrogen dispensers.

“We are effectively strengthening the Orlen brand in Poland and the region. In Slovakia, in just four years, we have created one of the largest fuel networks and we intend to soon become one of the three largest station operators in the country. Products and services with the Orlen logo are increasingly recognised here and customers appreciate their quality and innovation. We will continue to move in this direction; soon Slovakian drivers will be able to use our app to facilitate the Orlen offer. We are also focusing on the development of electromobility and are planning to launch a hydrogen filling station”, says Daniel Obajtek, CEO of Orlen.

Orlen is the leader in the CEE region in terms of the number of fuel stations. At the end of H1 2023, it had 3,157 facilities in six countries, including 1,919 in Poland, and 1,238 in foreign markets: in Germany (605) and the Czech Republic (435), as well as Slovakia (90), Hungary (79) and Lithuania (29). In July, the company announced a deal to buy Austrian fuel chain Turmöl, which will increase the number of stations by 266 to 3,423, and the Polish company will retail fuel in seven European markets.

Orlen Group’s strategy until 2030 assumes that by the end of the decade, the company’s fuel station network will include at least 3,500 facilities, with 45 % of them located outside Poland. By the end of the decade, the company is planning to spend around PLN 5bn on the development of retail (fuel sales). After the acquisition of the Austrian Turmöl chain, about 80 outlets will be needed to achieve the strategic goal. Most of them will be built or bought abroad.

Arkadiusz Słomczyński