29 March 2024 will see the sixth Polish Lingerie Festival, an event that has become known as a symbol of support and promotion of Polish lingerie brands, providing an important platform for domestic manufacturers. 

The event aims not only to highlight the importance of Polish underwear on the domestic and international markets, but also to support small and medium-sized enterprises in their development and recognition. It is also a great opportunity to have fun together and celebrate in an unconventional way.

Not only on 29 March, but throughout the month, unique brands and the latest trends in lingerie are presented. Consumers can get acquainted with the current collections, discover the richness of Polish lingerie, and support local manufacturers, as well as take part in numerous competitions with prizes.

The Polish Lingerie Festival is not only an opportunity to celebrate the successes of Polish brands, but also a platform for exchanging experiences. The event encourages the building of relations between manufacturers and the establishment of business contacts with other partners, not only in the industry.

During the 6th event, the Polish Underwear Brand of the Year 2024 competition will be held. From among almost 100 brands, consumers will select those that can boast this prestigious title.

The award is valuable because it is based on consumer choice. More than 66,000 votes were cast in last year’s competition. 

The Celebration of Polish Underwear has been taking place since 2019. The project aims to promote Polish underwear manufacturers that stand out for their high quality, multitude of interesting cuts but also their affordable prices. 

Although Polish underwear brands have already gained a lot of recognition, they still haven’t made such a name for themselves as French or British underwear. In Poland, there are many companies producing high-quality underwear that combine comfort, elegance, and modernity with a wide range of products. 

Adrian Andrzejewski