ORLEN Group has begun the process of rebranding and integrating LOTOS fuel stations into its sales network. As a result of the merger of the two companies, ORLEN Group’s network in Poland will increase to over 1,900 stations, and in foreign markets to nearly 1,300 facilities. There are already 7 modernised stations operating under the ORLEN brand in Rybnik, Konin and Turek.

“With the merger with LOTOS Group, we are not only becoming one of the largest networks in Hungary and Slovakia, but also strengthening our position on the Polish market. According to the strategy until 2030, we want to create the most modern network of 3500 fuel stations in the region and significantly expand non-fuel sales. The nearly 100 LOTOS stations that we will integrate into our network by January next year will be adapted to our highest standards in order to fully meet customers’ expectations”, says Daniel Obajtek, President of the PKN ORLEN Management Board.

ORLEN’s visual elements have already appeared at newly-integrated stations and IT systems have been launched to enable payments, the use of fleet cards or the VITAY programme. The non-fuel sales offer will ultimately include a range of products typical of ORLEN stations with the StopCafe catering service.

Acquisitions of fuel stations conducted by ORLEN Group strengthen the Company’s competitive position in Central and Eastern Europe. In implementation of measures related to the merger with LOTOS Group, ORLEN Group will acquire from MOL 144 fuel stations in Hungary and 41 stations in Slovakia, which will supplement the Company’s network already existing in those countries. Ultimately, all stations acquired from MOL will be rebranded and will operate under the ORLEN brand.

By 2030, ORLEN Group will be present with its retail offer on at least 6 markets of Central and Eastern Europe with 3,500 stations under the ORLEN brand, while the share of foreign stations in the total sales network will increase from 37% to 45%, informs the company.

Adrian Andrzejewski