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ORLEN to rebrand petrol stations in Hungary and Slovakia

by Dignity News
After completing the merger with Grupa LOTOS and taking over the fuel stations from MOL, the ORLEN Group is planning to rebrand all 185 stations in Hungary and Slovakia to the ORLEN brand. They include 79 stations in Hungary under the Lukoil brand, currently operated by private shareholders who use this brand on the basis of a license.

“We are expanding our retail network and, at the same time, we are considering further expansion, so that, in accordance with the strategy, by 2030 there will be at least 3.5 thousand stations operating in the region under the Polish brand of ORLEN. The acquisition of stations in new markets is an element of the process of building a multi-energy company. Only a strong, diversified company will guarantee the security of the Polish economy and citizens to deliver fuel and energy supplies at acceptable prices. This is especially important today, in the context of the known threats, not only on the energy market”, says Daniel Obajtek, the president of the Management Board of PKN ORLEN.

The ORLEN Group is acquiring new stations in Central European markets, which are of key importance from the point of view of the retail network development strategy. Thanks to this transaction, PKN ORLEN will take over 144 fuel stations in Hungary and 41 stations in Slovakia, which will bring the Company closer to the implementation of strategic assumptions assuming an increase in the share of foreign stations in the ORLEN network.

Today, foreign stations account for 37% of the entire chain, and the Company’s ambition is to achieve this ratio at the level of over 45%. in 2030. After finalizing the transaction, PKN ORLEN will obtain over 7% of the share in the Hungarian market and will be the fourth concern in this market in terms of the number of stations. Also in Slovakia, the ORLEN network will increase to over 60 facilities.

Adrian Andrzejewski

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