{"id":58677,"date":"2024-03-14T15:36:48","date_gmt":"2024-03-14T14:36:48","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=58677"},"modified":"2024-12-31T18:39:50","modified_gmt":"2024-12-31T17:39:50","slug":"polacy-jednorazowo-wydaja-srednio-48-zl-podczas-wizyty-w-markecie","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/pl\/polacy-jednorazowo-wydaja-srednio-48-zl-podczas-wizyty-w-markecie\/","title":{"rendered":"Polacy  jednorazowo wydaj\u0105 \u015brednio 48 z\u0142 podczas wizyty w markecie"},"content":{"rendered":"<h5><strong>Polscy konsumenci robi\u0105 zakupy w marketach \u015brednio 11 razy w ci\u0105gu miesi\u0105ca, wydaj\u0105c w trakcie jednej wizyty oko\u0142o 48 z\u0142, wynika z raportu \u201eSuper Markets Equity\u201d opracowanego przez firm\u0119 analityczno-badawcz\u0105 Braincandy. Na szczycie listy najcz\u0119\u015bciej wybieranych sklep\u00f3w znajduje si\u0119 Biedronka, kt\u00f3r\u0105 wybiera 9 na 10 kupuj\u0105cych, a jej g\u0142\u00f3wnym konkurentem pozostaje sie\u0107 Lidl \u2013 informuje serwis ISB News.<\/strong><\/h5>\n<p>Wyniki wspomnianego badania pokazuj\u0105, \u017ce najliczniejsz\u0105 grup\u0105 konsument\u00f3w w\u015br\u00f3d Polak\u00f3w (54%) s\u0105 mi\u0142o\u015bnicy promocji, kt\u00f3rzy poluj\u0105 na okazje i obni\u017cki cen. Kolejn\u0105 grup\u0119 (17%) tworz\u0105 \u0142owcy najlepszych cen, por\u00f3wnuj\u0105cy oferty w r\u00f3\u017cnych sklepach w poszukiwaniu najta\u0144szych produkt\u00f3w. Pozosta\u0142a grupa, czyli zwolennicy szybkich i prostych zakup\u00f3w (12%), ceni\u0105 sobie czas i \u0142atwy proces zakupowy. Z kolei poszukiwacze jako\u015bci (10%) to konsumenci skoncentrowani na wysokiej jako\u015bci i trwa\u0142o\u015bci produkt\u00f3w, nawet kosztem wy\u017cszej ceny. Ostatni\u0105 grup\u0119 \u2013 najmniej liczn\u0105 (7%) \u2013 stanowi\u0105 osoby, kt\u00f3re lubi\u0105 eksperymentowa\u0107, s\u0105 otwarte na nowo\u015bci, a tak\u017ce ch\u0119tnie si\u0119gaj\u0105 po r\u00f3\u017cnorodne produkty i marki. Bez wzgl\u0119du na to, jaki profil reprezentuj\u0105, Polacy odwiedzaj\u0105 markety \u015brednio 11 razy w miesi\u0105cu, wydaj\u0105c podczas jednej wizyty \u015brednio 48 z\u0142 \u2013 czytamy w komunikacie.<\/p>\n<p>Biedronka i Lidl potwierdzaj\u0105 swoj\u0105 dominacj\u0119 na rynku detalicznym w\u015br\u00f3d poszukiwaczy jako\u015bci, osi\u0105gaj\u0105c odpowiednio 28% i 33% wskaza\u0144 jako ulubione sklepy. W\u015br\u00f3d konsument\u00f3w ceni\u0105cych nowo\u015bci i r\u00f3\u017cnorodno\u015b\u0107 wyr\u00f3\u017cniaj\u0105 si\u0119 Dino i Auchan, osi\u0105gaj\u0105c po 10% wskaza\u0144 i zajmuj\u0105c wsp\u00f3lne trzecie miejsce, podkre\u015blono.<\/p>\n<p>W tegorocznej edycji badania Biedronka i Dino to sieci handlowe, kt\u00f3re odnotowa\u0142y wzrost w czterech kluczowych etapach procesu decyzyjnego konsumenta w stosunku do roku 2021. S\u0105 to: stopie\u0144 rozpoznawalno\u015bci marki, liczba klient\u00f3w, kt\u00f3rzy kiedykolwiek odwiedzili sklep, cz\u0119stotliwo\u015b\u0107 wizyt w ostatnich sze\u015bciu miesi\u0105cach oraz skuteczno\u015b\u0107 marki w byciu pierwszym wyborem dla konsument\u00f3w.<\/p>\n<p>Adrian Andrzejewski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Polscy konsumenci robi\u0105 zakupy w marketach \u015brednio 11 razy w ci\u0105gu miesi\u0105ca, wydaj\u0105c w trakcie jednej wizyty oko\u0142o 48 z\u0142, wynika z raportu \u201eSuper Markets Equity\u201d opracowanego przez firm\u0119 analityczno-badawcz\u0105&hellip;<\/p>\n","protected":false},"author":7,"featured_media":58678,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-58677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gospodarka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - 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