{"id":57610,"date":"2024-02-19T11:06:33","date_gmt":"2024-02-19T10:06:33","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=57610"},"modified":"2024-02-19T11:06:33","modified_gmt":"2024-02-19T10:06:33","slug":"w-ikea-obnizka-cen-o-lacznej-wartosci-pol-miliarda-zlotych","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/pl\/w-ikea-obnizka-cen-o-lacznej-wartosci-pol-miliarda-zlotych\/","title":{"rendered":"W IKEA obni\u017cka cen o \u0142\u0105cznej warto\u015bci p\u00f3\u0142 miliarda z\u0142otych"},"content":{"rendered":"<h5><strong>IKEA na sta\u0142e obni\u017ca ceny po\u0142owy swojego asortymentu \u015brednio o 19 proc. Tysi\u0105ce produkt\u00f3w wraca do poziomu cen sprzed pandemii. Marka realizuje kampani\u0119 360 stopni promuj\u0105c\u0105 obni\u017cki pod has\u0142em: \u201eWi\u0119cej rado\u015bci za mniej!\u201d.<\/strong><\/h5>\n<p>Jak podkre\u015bla IKEA w komunikacie, nowe ni\u017csze ceny stanowi\u0105 najwi\u0119ksz\u0105 inwestycj\u0119 w historii firmy w Polsce, osi\u0105gaj\u0105c\u0105 warto\u015b\u0107 p\u00f3\u0142 miliarda z\u0142otych. Obni\u017cki cen s\u0105 odpowiedzi\u0105 na obecne wyzwania ekonomiczne oraz konieczno\u015b\u0107 oszcz\u0119dzania \u015brodk\u00f3w w gospodarstwach domowych.<\/p>\n<p>Odwa\u017cna decyzja biznesowa o zainwestowaniu 500 mln z\u0142otych w obni\u017canie cen to powr\u00f3t do korzeni IKEA, czyli przyst\u0119pno\u015bci cenowej dla jak najwi\u0119kszej grupy klient\u00f3w. Wiemy, \u017ce dla wielu os\u00f3b obecne, niepewne czasy, powoduj\u0105 wstrzymanie decyzji o ulepszaniu domu. Dlatego te\u017c pragniemy pom\u00f3c naszym klientom w zakupach dla domu oraz sprawi\u0107, aby jego urz\u0105dzanie przynios\u0142o im jeszcze wi\u0119cej rado\u015bci, przy jednoczesnym oszcz\u0119dzaniu \u2013 zgodnie z has\u0142em: \u201cP\u0142a\u0107 mniej, miej wi\u0119cej rado\u015bci\u201d &#8211; podkre\u015bla Katarzyna Piwowarczyk, dyrektorka Marketingu IKEA Retail w Polsce.<\/p>\n<p>Tak du\u017ca inwestycja by\u0142a mo\u017cliwa dzi\u0119ki ustabilizowaniu sytuacji w \u0142a\u0144cuchu dostaw, unormowaniu cen surowc\u00f3w i energii, oraz dzi\u0119ki wewn\u0119trznym dzia\u0142aniom optymalizacyjnym IKEA. Wierzymy, \u017ce nasze podej\u015bcie, wsparte niezwykle widoczn\u0105 kampani\u0105, b\u0119dzie zach\u0119t\u0105 do odwiedzin zar\u00f3wno w naszych sklepach, jak i na IKEA.pl. W ten spos\u00f3b chcemy po raz kolejny pokaza\u0107, \u017ce IKEA to Lepiej pomy\u015blany dom \u2013\u00a0dodaje Katarzyna Piwowarczyk.<\/p>\n<p>Wprowadzeniu nowych ni\u017cszych cen towarzyszy szeroko zakrojona kampania marketingowa \u2013 obecnie a\u017c 90% komunikacji zewn\u0119trznej IKEA koncentruje si\u0119 wok\u00f3\u0142 tego tematu. Informacje o nowych ni\u017cszych cenach docieraj\u0105 do konsument\u00f3w na wiele sposob\u00f3w, zar\u00f3wno w przestrzeni wirtualnej, jak i na no\u015bnikach zewn\u0119trznych. Jak informuje IKEA, g\u0142\u00f3wnym celem dzia\u0142a\u0144 jest podkre\u015blenie rado\u015bci z meblowania. W kampanii mo\u017cemy zaobserwowa\u0107 zastosowanie wielokrotnych obraz\u00f3w i przerysowa\u0144, a wszystko po to, aby podkre\u015bli\u0107 jeden z najwi\u0119kszych atut\u00f3w firmy \u2013 funkcjonalne wzornictwo.<\/p>\n<p>Adrian Andrzejewski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA na sta\u0142e obni\u017ca ceny po\u0142owy swojego asortymentu \u015brednio o 19 proc. Tysi\u0105ce produkt\u00f3w wraca do poziomu cen sprzed pandemii. Marka realizuje kampani\u0119 360 stopni promuj\u0105c\u0105 obni\u017cki pod has\u0142em: \u201eWi\u0119cej&hellip;<\/p>\n","protected":false},"author":7,"featured_media":57616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-57610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gospodarka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>W IKEA obni\u017cka cen o \u0142\u0105cznej warto\u015bci p\u00f3\u0142 miliarda z\u0142otych - Godno\u015b\u0107 - DignityNews.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dignitynews.eu\/pl\/w-ikea-obnizka-cen-o-lacznej-wartosci-pol-miliarda-zlotych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"W IKEA obni\u017cka cen o \u0142\u0105cznej warto\u015bci p\u00f3\u0142 miliarda z\u0142otych - Godno\u015b\u0107 - DignityNews.eu\" \/>\n<meta property=\"og:description\" content=\"IKEA na sta\u0142e obni\u017ca ceny po\u0142owy swojego asortymentu \u015brednio o 19 proc. 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