{"id":55737,"date":"2024-01-22T11:06:28","date_gmt":"2024-01-22T10:06:28","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=55737"},"modified":"2024-01-22T11:06:28","modified_gmt":"2024-01-22T10:06:28","slug":"poznalismy-najbardziej-popularne-marki-wsrod-konsumentow-w-polsce","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/pl\/poznalismy-najbardziej-popularne-marki-wsrod-konsumentow-w-polsce\/","title":{"rendered":"Poznali\u015bmy najbardziej popularne marki w\u015br\u00f3d konsument\u00f3w w Polsce"},"content":{"rendered":"<h5><strong>Agencja badawcza Inquiry sprawdzi\u0142a, kt\u00f3re marki s\u0105 najbardziej popularne w\u015br\u00f3d konsument\u00f3w w Polsce. A<\/strong><strong>gencja przedstawi\u0142a zestawienie TOP 10 najsilniejszych marek oraz TOP Improvers \u2013 list\u0119 firm, kt\u00f3re znacz\u0105co poprawi\u0142y sw\u00f3j wynik w por\u00f3wnaniu z ubieg\u0142ym rokiem.<\/strong><\/h5>\n<p>W Polsce trzy pierwsze miejsca rankingu YouGov Best Brands zajmuj\u0105 marki Allegro,\u00a0Rossmann\u00a0i\u00a0Lidl. Tu\u017c poza podium znalaz\u0142 si\u0119 E. Wedel. Kolejne miejsca w rankingu zajmuj\u0105: Winiary, Blik, Lubella, Pudliszki, Milka oraz Biedronka.<\/p>\n<p>Ranking TOP 10 Improvers prezentuje firmy, kt\u00f3re osi\u0105gn\u0119\u0142y najwy\u017cszy wzrost wynik\u00f3w w stosunku do roku ubieg\u0142ego. W czo\u0142owej tr\u00f3jce znalaz\u0142y si\u0119 marki: Action, Erli, Revolut. Poza podium &#8211; Dealz i Blik, za\u015b dalsze miejsca zaj\u0119\u0142y PayPo, Kia oraz Vinted. List\u0119 zamykaj\u0105 na pozycji 9. Dino i Fiat (ex aequo) oraz 10. Google Pay i Aldi (tak\u017ce ex aequo).<\/p>\n<p>Ranking YouGov Best Brands powsta\u0142 na podstawie indeksu YouGov BrandIndex. Jest on miar\u0105 ca\u0142o\u015bciowej kondycji marki obliczonej\u00a0\u00a0 z nast\u0119puj\u0105cych wska\u017anik\u00f3w: og\u00f3lnej opinii, oceny jako\u015bci, warto\u015bci, satysfakcji, rekomendacji i reputacji jako pracodawcy. W ci\u0105gu roku Inquiry zbiera dane z wielu tysi\u0119cy ankiet realizowanych dla kilkuset marek obecnych na naszym rynku.<\/p>\n<p>Trzeba przy tym zauwa\u017cy\u0107, \u017ce w\u015br\u00f3d setek marek monitorowanych przez Inquiry w badaniu YouGov BrandIndex, w tym roku tylko nieliczne zanotowa\u0142y wzrost, je\u015bli chodzi o si\u0142\u0119 marki i pozycj\u0119 na rynku. Rok 2023 up\u0142yn\u0105\u0142 pod znakiem ograniczonych bud\u017cet\u00f3w marketingowych, a to prze\u0142o\u017cy\u0142o si\u0119 na s\u0142abe wyniki bardzo wielu marek w naszym badaniu &#8211; m\u00f3wi\u00a0Agnieszka G\u00f3rnicka, prezeska firmy Inquiry.<\/p>\n<p>Jak dodaje, na li\u015bcie YouGov Best Brands znajduj\u0105 si\u0119 marki, kt\u00f3re od lat konsekwentnie pracuj\u0105 nad swoim wizerunkiem i relacj\u0105 z konsumentami. Jednak zestawienie Top Improvers pokazuje, \u017ce marketerzy maj\u0105 za sob\u0105 trudny rok. Nikt nie osi\u0105gn\u0105\u0142 spektakularnego sukcesu, a wiele marek odnotowa\u0142o du\u017ce spadki.<\/p>\n<p>Adrian Andrzejewski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agencja badawcza Inquiry sprawdzi\u0142a, kt\u00f3re marki s\u0105 najbardziej popularne w\u015br\u00f3d konsument\u00f3w w Polsce. Agencja przedstawi\u0142a zestawienie TOP 10 najsilniejszych marek oraz TOP Improvers \u2013 list\u0119 firm, kt\u00f3re znacz\u0105co poprawi\u0142y sw\u00f3j&hellip;<\/p>\n","protected":false},"author":7,"featured_media":55738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-55737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gospodarka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Poznali\u015bmy najbardziej popularne marki w\u015br\u00f3d konsument\u00f3w w Polsce - Godno\u015b\u0107 - DignityNews.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dignitynews.eu\/pl\/poznalismy-najbardziej-popularne-marki-wsrod-konsumentow-w-polsce\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poznali\u015bmy najbardziej popularne marki w\u015br\u00f3d konsument\u00f3w w Polsce - Godno\u015b\u0107 - DignityNews.eu\" \/>\n<meta property=\"og:description\" content=\"Agencja badawcza Inquiry sprawdzi\u0142a, kt\u00f3re marki s\u0105 najbardziej popularne w\u015br\u00f3d konsument\u00f3w w Polsce. 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