{"id":53911,"date":"2023-12-28T11:43:27","date_gmt":"2023-12-28T10:43:27","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=53911"},"modified":"2023-12-28T11:43:27","modified_gmt":"2023-12-28T10:43:27","slug":"polska-spolka-grupa-maspex-stanie-sie-wlascicielem-marki-becherovka","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/pl\/polska-spolka-grupa-maspex-stanie-sie-wlascicielem-marki-becherovka\/","title":{"rendered":"Polska sp\u00f3\u0142ka Grupa Maspex stanie si\u0119 w\u0142a\u015bcicielem marki Becherovka"},"content":{"rendered":"<h5>Polska sp\u00f3\u0142ka Grupa Maspex stanie si\u0119 w\u0142a\u015bcicielem marki Becherovka oraz zak\u0142adu produkcyjnego wraz z magazynem w Karlovych Varach w Czechach. Sp\u00f3\u0142ka zawar\u0142a w tej sprawie umow\u0119 z Pernod Ricard. To 21. przej\u0119cie firmy z Wadowic, w tym 12. za granic\u0105.<\/h5>\n<p>&#8211; Becherovka umocni nasz\u0105 pozycj\u0119 w Czechach i na S\u0142owacji. Obecnie to numer 2 w segmencie likier\u00f3w zio\u0142owych w Czechach. To co dla nas bardzo wa\u017cne \u2013 jest to marka z tradycjami, produkowana nieprzerwanie od 1807 r. Ma te\u017c du\u017cy potencja\u0142 \u2013 doskonale wpisuje si\u0119 w rynkowe trendy min.\u00a0 zmiany profilu konsumpcji w kierunku napoj\u00f3w o ni\u017cszej zawarto\u015bci alkoholu, eksperymentowania ze smakami oraz premiumizacji \u2013 wybierania przez konsument\u00f3w produkt\u00f3w wysokiej jako\u015bci \u2013 powiedzia\u0142 wsp\u00f3\u0142w\u0142a\u015bciciel i CEO Grupy Maspex Krzysztof Pawi\u0144ski, cytowany w komunikacie.<\/p>\n<p>Maspex Czech i\u00a0 Slovakia \u2013 oddzia\u0142y Grupy Maspex &#8211; zosta\u0142y za\u0142o\u017cone w 1998 roku. Dzia\u0142alno\u015b\u0107 obejmuje produkcj\u0119 i sprzeda\u017c sok\u00f3w, nektar\u00f3w, napoj\u00f3w owocowych, lemoniad i napoj\u00f3w energetyzuj\u0105cych. Na terenie Czech sp\u00f3\u0142ka posiada zak\u0142ad produkcyjny w miejscowo\u015bci Vesel\u00ed nad Lu\u017enic\u00ed. G\u0142\u00f3wne marki na rynku czeskim i s\u0142owackim to: Relax, Tiger, Dr Witt, Marka Original, River, Caprio oraz Kubik.<\/p>\n<p>Od 2020 roku sp\u00f3\u0142ka zosta\u0142a te\u017c wy\u0142\u0105cznym dystrybutorem herbat mro\u017conych Nestea. W 2022 r. nast\u0105pi\u0142o rozszerzenie portfolio o marki alkoholowe pod brandem \u017bubr\u00f3wka. Maspex jest liderem w kategorii sok\u00f3w, nektar\u00f3w, napoj\u00f3w z markami Relax, Caprio i zajmuje te\u017c drug\u0105 pozycj\u0119 na rynku produkt\u00f3w napojowych dla dzieci z brandem Kubik. W Czechach jest liderem napoj\u00f3w energetyzuj\u0105cych z brandem Tiger, a na S\u0142owacji zajmuje trzecie miejsce w tym segmencie, przypomniano.<\/p>\n<p>Maspex jest najwi\u0119ksz\u0105 polsk\u0105 prywatn\u0105 firm\u0105 w bran\u017cy spo\u017cywczej oraz jedn\u0105 z najwi\u0119kszych w Europie \u015arodowo-Wschodniej. Sp\u00f3\u0142ka posiada w swoim portfolio prawie 70 marek, a jej produkty s\u0105 obecne w ponad 70 krajach na \u015bwiecie.<\/p>\n<p>Arkadiusz S\u0142omczy\u0144ski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Polska sp\u00f3\u0142ka Grupa Maspex stanie si\u0119 w\u0142a\u015bcicielem marki Becherovka oraz zak\u0142adu produkcyjnego wraz z magazynem w Karlovych Varach w Czechach. Sp\u00f3\u0142ka zawar\u0142a w tej sprawie umow\u0119 z Pernod Ricard. To&hellip;<\/p>\n","protected":false},"author":7,"featured_media":53912,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-53911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gospodarka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Polska sp\u00f3\u0142ka Grupa Maspex stanie si\u0119 w\u0142a\u015bcicielem marki Becherovka - Godno\u015b\u0107 - DignityNews.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dignitynews.eu\/pl\/polska-spolka-grupa-maspex-stanie-sie-wlascicielem-marki-becherovka\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polska sp\u00f3\u0142ka Grupa Maspex stanie si\u0119 w\u0142a\u015bcicielem marki Becherovka - Godno\u015b\u0107 - DignityNews.eu\" \/>\n<meta property=\"og:description\" content=\"Polska sp\u00f3\u0142ka Grupa Maspex stanie si\u0119 w\u0142a\u015bcicielem marki Becherovka oraz zak\u0142adu produkcyjnego wraz z magazynem w Karlovych Varach w Czechach. 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