{"id":51809,"date":"2023-11-29T09:37:28","date_gmt":"2023-11-29T08:37:28","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=51809"},"modified":"2023-11-29T13:25:16","modified_gmt":"2023-11-29T12:25:16","slug":"obnizyl-sie-poziom-otwartosci-polakow-na-produkty-z-ukrainy","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/pl\/obnizyl-sie-poziom-otwartosci-polakow-na-produkty-z-ukrainy\/","title":{"rendered":"Obni\u017cy\u0142 si\u0119 poziom otwarto\u015bci Polak\u00f3w na produkty z Ukrainy"},"content":{"rendered":"<h5><strong>Najnowszy raport Inquiry \u201eMarki ukrai\u0144skie na polskim rynku\u201d zestawia ze sob\u0105 wyniki bada\u0144 zrealizowanych w 2 falach: w lipcu 2022 r. oraz w pa\u017adzierniku 2023 r. Wynika z niego, \u017ce cho\u0107 jeden na pi\u0119ciu polskich konsument\u00f3w potrafi wskaza\u0107 ukrai\u0144skie marki takie jak np. Nemiroff, Roshen czy Korona, to jednak wi\u0119kszo\u015b\u0107 z nas (prawie 60%) nie przejawia ich znajomo\u015bci.<\/strong><\/h5>\n<p>Raport zwraca tak\u017ce uwag\u0119, \u017ce obni\u017cy\u0142 si\u0119 poziom otwarto\u015bci Polak\u00f3w na produkty pochodz\u0105ce od naszych wschodnich s\u0105siad\u00f3w. Wzr\u00f3s\u0142 odsetek konsument\u00f3w wyra\u017caj\u0105cych opini\u0119, \u017ce nie nale\u017cy wspiera\u0107 ukrai\u0144skich marek na polskim rynku, gdy\u017c mog\u0105 one stanowi\u0107 zagro\u017cenie dla krajowych producent\u00f3w. Tylko co trzeci Polak uwa\u017ca, \u017ce nale\u017cy wspiera\u0107 rozw\u00f3j ukrai\u0144skich marek na krajowym rynku, podczas gdy rok temu wska\u017anik ten wynosi\u0142 ponad 50 proc.<\/p>\n<p>W ubieg\u0142ym roku gotowo\u015b\u0107 do zakupu ukrai\u0144skich towar\u00f3w wykazywa\u0142o 58 proc. badanych, obecnie 41 proc., a wi\u0119c blisko jedna trzecia mniej. Zainteresowanie towarami pochodz\u0105cymi z Ukrainy wyra\u017anie spad\u0142o i dotyczy to ka\u017cdej kategorii zakupowej. Dla przyk\u0142adu &#8211; w 2022 ukrai\u0144sk\u0105 \u017cywno\u015bci\u0105 zainteresowana by\u0142a ponad po\u0142owa respondent\u00f3w, dzi\u015b jedynie 30 proc.<\/p>\n<p>Nasze tegoroczne badanie wyra\u017anie wskazuje, \u017ce ubieg\u0142oroczny entuzjazm co do obecno\u015bci ukrai\u0144skich produkt\u00f3w na p\u00f3\u0142kach polskich sklep\u00f3w, znacznie os\u0142ab\u0142. Polacy stali si\u0119 mniej otwarci dla ukrai\u0144skiej oferty \u2013 powiedzia\u0142a Agnieszka G\u00f3rnicka, prezes Inquiry.<\/p>\n<p>Zwr\u00f3ci\u0142a uwag\u0119, \u017ce pojawia si\u0119 wi\u0119cej obaw, zwi\u0105zanych z konkurencyjno\u015bci\u0105 produkt\u00f3w pochodz\u0105cych z Ukrainy. Cz\u0119\u015bciej ni\u017c rok temu upatrujemy w tym zagro\u017cenia dla polskich producent\u00f3w. Nie tak ch\u0119tnie si\u0119gamy tak\u017ce po ukrai\u0144skie produkty. Zjawisko to mo\u017ce wynika\u0107 z og\u00f3lnej niepewnej sytuacji ekonomicznej, z kt\u00f3r\u0105 od roku borykaj\u0105 si\u0119 Polacy. Wysokie ceny, inflacja, k\u0142opoty firm \u2013 jest prawdopodobne, \u017ce czynniki te wywieraj\u0105 wp\u0142yw na nasz\u0105 otwarto\u015b\u0107 do wspierania produkt\u00f3w sprowadzanych z Ukrainy \u2013 \u00a0doda\u0142a prezes Inquiry.<\/p>\n<p>Adrian Andrzejewski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Najnowszy raport Inquiry \u201eMarki ukrai\u0144skie na polskim rynku\u201d zestawia ze sob\u0105 wyniki bada\u0144 zrealizowanych w 2 falach: w lipcu 2022 r. oraz w pa\u017adzierniku 2023 r. Wynika z niego, \u017ce&hellip;<\/p>\n","protected":false},"author":7,"featured_media":51810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-51809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gospodarka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obni\u017cy\u0142 si\u0119 poziom otwarto\u015bci Polak\u00f3w na produkty z Ukrainy - Godno\u015b\u0107 - DignityNews.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dignitynews.eu\/pl\/obnizyl-sie-poziom-otwartosci-polakow-na-produkty-z-ukrainy\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obni\u017cy\u0142 si\u0119 poziom otwarto\u015bci Polak\u00f3w na produkty z Ukrainy - Godno\u015b\u0107 - DignityNews.eu\" \/>\n<meta property=\"og:description\" content=\"Najnowszy raport Inquiry \u201eMarki ukrai\u0144skie na polskim rynku\u201d zestawia ze sob\u0105 wyniki bada\u0144 zrealizowanych w 2 falach: w lipcu 2022 r. oraz w pa\u017adzierniku 2023 r. 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