{"id":50258,"date":"2023-11-09T11:35:02","date_gmt":"2023-11-09T10:35:02","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=50258"},"modified":"2023-11-09T22:41:16","modified_gmt":"2023-11-09T21:41:16","slug":"pko-bank-polski-zwyciezyl-w-16-edycji-rankingu-top-marka-w-kategorii-banki","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/pl\/pko-bank-polski-zwyciezyl-w-16-edycji-rankingu-top-marka-w-kategorii-banki\/","title":{"rendered":"PKO Bank Polski zwyci\u0119\u017cy\u0142 w 16. edycji rankingu Top Marka w kategorii banki"},"content":{"rendered":"<h5><strong>W 16. edycji rankingu Top Marka magazynu \u201ePress\u201d oraz PSMM Monitoring &amp; More PKO Bank Polski zwyci\u0119\u017cy\u0142 w kategorii banki. Si\u0142a medialna marki PKO Banku Polskiego zosta\u0142a oszacowana na ponad 8,4 mln punkt\u00f3w. To druga warto\u015b\u0107 medialnej si\u0142y marki w generalnym zestawieniu, obejmuj\u0105cym 500 marek z 50 bran\u017c obecnych na polskim rynku.<\/strong><\/h5>\n<p>Kolejny raz wyniki rankingu Top Marka potwierdzaj\u0105, \u017ce brand PKO Banku Polskiego jest medialnie najsilniejszy w bran\u017cy. Ponad stuletnia tradycja, skala oddzia\u0142ywania na rynek, osi\u0105gane wyniki finansowe, zaanga\u017cowanie w transformacj\u0119 cyfrow\u0105 i rozwijanie innowacyjnych us\u0142ug bankowych powoduj\u0105, \u017ce PKO Bank Polski od lat generuje silne emocje, a transparentna, sp\u00f3jna i wielokana\u0142owa komunikacja z otoczeniem wzmacniaj\u0105 jego wizerunek \u2013 m\u00f3wi Robert Luba\u0144ski, dyrektor Departamentu Zarz\u0105dzania Mark\u0105 i CSR w PKO Banku Polskim.<\/p>\n<p>W tegorocznym zestawieniu si\u0142a marki PKO Banku Polskiego wynios\u0142a ponad 8,4 mln punkt\u00f3w i by\u0142a niemal dwukrotnie wy\u017csza od wyniku drugiego w rankingu banku.<\/p>\n<p>Na warto\u015b\u0107 tego wska\u017anika wp\u0142yn\u0119\u0142o przeanalizowanie ponad 325 tys. publikacji dotycz\u0105cych PKO Banku Polskiego. Najwi\u0119cej z nich, bo ponad 56 proc. ukaza\u0142o si\u0119 na portalach internetowych, w mediach spo\u0142eczno\u015bciowych 40,1 proc. Wska\u017anik dotycz\u0105cy zasi\u0119gu publikacji oraz skuteczno\u015bci dotarcia do odbiorcy r\u00f3wnie\u017c jest najwy\u017cszy dla PKO Bank Polski na tle bran\u017cy.<\/p>\n<p>PKO Bank Polski jest niekwestionowanym liderem polskiego sektora bankowego, a warto\u015b\u0107 jego aktyw\u00f3w wynosi 461 mld z\u0142. W I p\u00f3\u0142roczu 2023 r. bank wypracowa\u0142 ponad 2 mld z\u0142 zysku netto. Sp\u00f3\u0142ka obs\u0142uguje 11,8 mln klient\u00f3w. Jest podstawowym dostawc\u0105 us\u0142ug finansowych dla wszystkich segment\u00f3w klient\u00f3w, osi\u0105gaj\u0105c najwy\u017csze udzia\u0142y w rynku depozyt\u00f3w, kredyt\u00f3w oraz w rynku funduszy inwestycyjnych os\u00f3b fizycznych.<\/p>\n<p>Adrian Andrzejewski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>W 16. edycji rankingu Top Marka magazynu \u201ePress\u201d oraz PSMM Monitoring &amp; More PKO Bank Polski zwyci\u0119\u017cy\u0142 w kategorii banki. Si\u0142a medialna marki PKO Banku Polskiego zosta\u0142a oszacowana na ponad&hellip;<\/p>\n","protected":false},"author":7,"featured_media":50259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-50258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gospodarka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PKO Bank Polski zwyci\u0119\u017cy\u0142 w 16. edycji rankingu Top Marka w kategorii banki - Godno\u015b\u0107 - DignityNews.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dignitynews.eu\/pl\/pko-bank-polski-zwyciezyl-w-16-edycji-rankingu-top-marka-w-kategorii-banki\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PKO Bank Polski zwyci\u0119\u017cy\u0142 w 16. edycji rankingu Top Marka w kategorii banki - Godno\u015b\u0107 - DignityNews.eu\" \/>\n<meta property=\"og:description\" content=\"W 16. edycji rankingu Top Marka magazynu \u201ePress\u201d oraz PSMM Monitoring &amp; More PKO Bank Polski zwyci\u0119\u017cy\u0142 w kategorii banki. 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