{"id":27525,"date":"2022-08-29T10:17:59","date_gmt":"2022-08-29T08:17:59","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=27525"},"modified":"2022-08-29T10:17:59","modified_gmt":"2022-08-29T08:17:59","slug":"po-pandemii-polacy-wracaja-do-sklepow-stacjonarnych","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/pl\/po-pandemii-polacy-wracaja-do-sklepow-stacjonarnych\/","title":{"rendered":"Po pandemii Polacy wracaj\u0105 do sklep\u00f3w stacjonarnych"},"content":{"rendered":"<h5><strong>Wyniki pi\u0105tej, polskiej, edycji badania EY \u2013 Future Consumer Index \u2013 wskazuj\u0105, \u017ce wraz ze znoszeniem pandemicznych restrykcji Polacy ch\u0119tniej decydowali si\u0119 na powroty do sklep\u00f3w stacjonarnych. Podczas, gdy jeszcze w marcu 2021 r. 43% respondent\u00f3w deklarowa\u0142o, \u017ce odwiedza je rzadziej, to w maju 2022 r. ten odsetek spad\u0142 do 20%. <\/strong><\/h5>\n<p>R\u00f3wnocze\u015bnie ro\u015bnie grono konsument\u00f3w, kt\u00f3rzy wybieraj\u0105 kana\u0142 e-commerce. W maju 2022 r. 33% Polak\u00f3w deklarowa\u0142o, \u017ce b\u0119dzie zamawia\u0107 produkty online zamiast kupowa\u0107 je w sklepach stacjonarnych. To o 9 punkt\u00f3w procentowych (wzrost z 24%) wi\u0119cej ni\u017c jeszcze w marcu 2021 roku.<\/p>\n<p>Jednak a\u017c 37% ankietowanych uznaje wysokie koszty dostawy za jeden z najbardziej frustruj\u0105cych czynnik\u00f3w podczas zakup\u00f3w on-line, a 36%, \u017ce nie ma zaufania do sprzedawc\u00f3w dzia\u0142aj\u0105cych wy\u0142\u0105cznie w \u015bwiecie cyfrowym. Niezmiennie jednak o wszystkim decydowa\u0107 b\u0119dzie cena, gdy\u017c a\u017c 61% ankietowanych twierdzi \u017ce rosn\u0105ce koszty sprawiaj\u0105 \u017ce nie sta\u0107 ich ju\u017c na wszystko i musz\u0105 szuka\u0107 oszcz\u0119dno\u015bci.<\/p>\n<p>Znoszenie zwi\u0105zanych z pandemi\u0105 restrykcji zadzia\u0142a\u0142o w dwojaki spos\u00f3b. Dla cz\u0119\u015bci konsument\u00f3w oznacza\u0142o to szybki powr\u00f3t do starych przyzwyczaje\u0144 i robienia zakup\u00f3w w stacjonarnych sklepach. Inni kontynuowali jednak swoje przyzwyczajenia zakup\u00f3w on-line lub powr\u00f3cili do tego modelu po wizycie w galerii handlowej \u2013 m\u00f3wi\u00a0Micha\u0142 P\u0142otnicki, Partner EY Polska, Lider Sektora E-commerce.<\/p>\n<p>Wyniki badanie EY \u2013\u00a0Future Consumer Index\u00a0\u2013 wskazuj\u0105, \u017ce to w\u0142a\u015bnie kosztowne dostarczenie zam\u00f3wionych produkt\u00f3w (37%), brak mo\u017cliwo\u015bci wyboru danego towaru online (24%) oraz uszkodzenie artyku\u0142u w czasie dostawy (20%) s\u0105 uznawane za jednej z najbardziej frustruj\u0105cych czynnik\u00f3w podczas zakup\u00f3w. Jednocze\u015bnie 36% Polak\u00f3w uwa\u017ca, \u017ce dost\u0119pno\u015b\u0107 dostaw sta\u0142a si\u0119 w ostatnim czasie jednym z wa\u017cniejszych kryteri\u00f3w zakupowych.<\/p>\n<p>Pi\u0105ta polska edycja badania EY\u00a0&#8211;\u00a0 Future Consumer Index\u00a0&#8211;\u00a0 przygotowana przez\u00a0EY Polska\u00a0przeprowadzona zosta\u0142a w dniach 17-27\u00a0 maja 2022 roku na grupie 1000 os\u00f3b w wieku 18-65 lat.<\/p>\n<p>Adrian Andrzejewski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wyniki pi\u0105tej, polskiej, edycji badania EY \u2013 Future Consumer Index \u2013 wskazuj\u0105, \u017ce wraz ze znoszeniem pandemicznych restrykcji Polacy ch\u0119tniej decydowali si\u0119 na powroty do sklep\u00f3w stacjonarnych. Podczas, gdy jeszcze&hellip;<\/p>\n","protected":false},"author":7,"featured_media":27526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-27525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gospodarka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Po pandemii Polacy wracaj\u0105 do sklep\u00f3w stacjonarnych - Godno\u015b\u0107 - DignityNews.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dignitynews.eu\/pl\/po-pandemii-polacy-wracaja-do-sklepow-stacjonarnych\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Po pandemii Polacy wracaj\u0105 do sklep\u00f3w stacjonarnych - Godno\u015b\u0107 - DignityNews.eu\" \/>\n<meta property=\"og:description\" content=\"Wyniki pi\u0105tej, polskiej, edycji badania EY \u2013 Future Consumer Index \u2013 wskazuj\u0105, \u017ce wraz ze znoszeniem pandemicznych restrykcji Polacy ch\u0119tniej decydowali si\u0119 na powroty do sklep\u00f3w stacjonarnych. 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