{"id":23708,"date":"2022-07-12T10:03:30","date_gmt":"2022-07-12T08:03:30","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=23708"},"modified":"2022-07-12T10:03:30","modified_gmt":"2022-07-12T08:03:30","slug":"polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/","title":{"rendered":"Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie"},"content":{"rendered":"<h5><strong>Do 2027 roku warto\u015b\u0107 rynku e-commerce w Polsce wzro\u015bnie o ponad 94 mld z\u0142 do 187 mld z\u0142 &#8211; przewiduj\u0105 autorzy raportu &#8222;Perspektywy rozwoju rynku e-commerce w Polsce 2018-2027&#8221; przygotowanego przez Strategy&amp;, kt\u00f3ra dzia\u0142a w ramach firmy doradczej PwC. Kana\u0142 online osi\u0105gn\u0105\u0142 w 2021 roku 13 proc. udzia\u0142u w sprzeda\u017cy detalicznej d\u00f3br w Polsce.<\/strong><\/h5>\n<p>Autorzy raportu zwracaj\u0105 uwag\u0119, \u017ce na polskim rynku e-commerce mia\u0142o miejsce kilka debiut\u00f3w, kt\u00f3re w istotny spos\u00f3b wp\u0142ywaj\u0105 na stan konkurencji oraz ofert\u0119 dla klient\u00f3w. Nowi gracze w po\u0142\u0105czeniu z nabieraj\u0105cym coraz wi\u0119kszego znaczenia kana\u0142em cyfrowym dla ka\u017cdej sp\u00f3\u0142ki zajmuj\u0105cej si\u0119 handlem detalicznym, sprawiaj\u0105, \u017ce rynek e-commerce w Polsce ma przed sob\u0105 perspektyw\u0119 dalszych wzrost\u00f3w w nast\u0119pnych 5 latach<\/p>\n<p>Pomi\u0119dzy rokiem 2021 a 2027\u00a0warto\u015b\u0107 rynku e-commerce w Polsce wzro\u015bnie o ponad 94 mld PLN\u00a0z czego przesz\u0142o po\u0142owa wygenerowana zostanie z trzech kategorii:\u00a0mody (21 mld PLN), elektroniki (19 mld PLN) oraz zdrowia i urody (11 mld PLN) \u2013 czytamy w raporcie.<\/p>\n<p>W przypadku mody analitycy spodziewaj\u0105 si\u0119, \u017ce g\u0142\u00f3wnymi si\u0142ami nap\u0119dowymi b\u0119d\u0105 wzrost konsumpcji po okresowym spadku w dobie pandemii, nap\u0142yw nowej grupy konsument\u00f3w z Ukrainy oraz dalsza poprawa do\u015bwiadcze\u0144 zakupowych.<\/p>\n<p>Z kolei wzrost kategorii elektroniki wynika\u0142 b\u0119dzie \u201ez dalszego wzrostu online, kt\u00f3ry zacznie si\u0119 powoli zbli\u017ca\u0107 do poziomu wysycenia\u201d. Szacowany w raporcie udzia\u0142 kana\u0142u cyfrowego w kategorii elektroniki w roku 2027 odpowiada\u0142 b\u0119dzie za 2\/3 wolumenu sprzeda\u017cy w tej kategorii.<\/p>\n<p>W najbli\u017cszych latach coraz bardziej na znaczeniu b\u0119dzie zyskiwa\u0142a kategoria sprzeda\u017cy produkt\u00f3w spo\u017cywczych. G\u0142\u00f3wnymi motorami wzrostu w tej kategorii b\u0119d\u0105 \u201edalszy rozw\u00f3j graczy q-commerce (quick commerce &#8211; szybki handel), strategiczne znaczenie tej kategorii dla wielu wiod\u0105cych platform zakupowych, w tym Allegro, jak r\u00f3wnie\u017c otwarcie si\u0119 na sprzeda\u017c online przez gigant\u00f3w rynku spo\u017cywczego takich jak Biedronka b\u0105d\u017a Lidl\u201d.<\/p>\n<p>Adrian Andrzejewski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do 2027 roku warto\u015b\u0107 rynku e-commerce w Polsce wzro\u015bnie o ponad 94 mld z\u0142 do 187 mld z\u0142 &#8211; przewiduj\u0105 autorzy raportu &#8222;Perspektywy rozwoju rynku e-commerce w Polsce 2018-2027&#8221; przygotowanego&hellip;<\/p>\n","protected":false},"author":7,"featured_media":23709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-23708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gospodarka"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie - Godno\u015b\u0107 - DignityNews.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie - Godno\u015b\u0107 - DignityNews.eu\" \/>\n<meta property=\"og:description\" content=\"Do 2027 roku warto\u015b\u0107 rynku e-commerce w Polsce wzro\u015bnie o ponad 94 mld z\u0142 do 187 mld z\u0142 &#8211; przewiduj\u0105 autorzy raportu &#8222;Perspektywy rozwoju rynku e-commerce w Polsce 2018-2027&#8221; przygotowanego&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/\" \/>\n<meta property=\"og:site_name\" content=\"Godno\u015b\u0107 - DignityNews.eu\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-12T08:03:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dignitynews.eu\/wp-content\/uploads\/2022\/07\/Rynek-e-commerce-fot.-ARKADIUSZ-ZIOLEK-East-News.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dignity News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dignity News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dignitynews.eu\/pl\/#website\",\"url\":\"https:\/\/dignitynews.eu\/pl\/\",\"name\":\"Godno\u015b\u0107 - DignityNews.eu\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dignitynews.eu\/pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/\",\"url\":\"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/\",\"name\":\"Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie - Godno\u015b\u0107 - DignityNews.eu\",\"isPartOf\":{\"@id\":\"https:\/\/dignitynews.eu\/pl\/#website\"},\"datePublished\":\"2022-07-12T08:03:30+00:00\",\"dateModified\":\"2022-07-12T08:03:30+00:00\",\"author\":{\"@id\":\"https:\/\/dignitynews.eu\/pl\/#\/schema\/person\/0b62b762b8174802fabc81a3ecb1bfcb\"},\"breadcrumb\":{\"@id\":\"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/dignitynews.eu\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dignitynews.eu\/pl\/#\/schema\/person\/0b62b762b8174802fabc81a3ecb1bfcb\",\"name\":\"Dignity News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/dignitynews.eu\/pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97963171a6d9108f8381bbefb1c6b150c445b6ddd9e3077b96c86cf5892c85dc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97963171a6d9108f8381bbefb1c6b150c445b6ddd9e3077b96c86cf5892c85dc?s=96&d=mm&r=g\",\"caption\":\"Dignity News\"},\"url\":\"https:\/\/dignitynews.eu\/pl\/author\/mikolaj-palade\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie - Godno\u015b\u0107 - DignityNews.eu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/","og_locale":"pl_PL","og_type":"article","og_title":"Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie - Godno\u015b\u0107 - DignityNews.eu","og_description":"Do 2027 roku warto\u015b\u0107 rynku e-commerce w Polsce wzro\u015bnie o ponad 94 mld z\u0142 do 187 mld z\u0142 &#8211; przewiduj\u0105 autorzy raportu &#8222;Perspektywy rozwoju rynku e-commerce w Polsce 2018-2027&#8221; przygotowanego&hellip;","og_url":"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/","og_site_name":"Godno\u015b\u0107 - DignityNews.eu","article_published_time":"2022-07-12T08:03:30+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/dignitynews.eu\/wp-content\/uploads\/2022\/07\/Rynek-e-commerce-fot.-ARKADIUSZ-ZIOLEK-East-News.jpg","type":"image\/jpeg"}],"author":"Dignity News","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"Dignity News","Szacowany czas czytania":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/dignitynews.eu\/pl\/#website","url":"https:\/\/dignitynews.eu\/pl\/","name":"Godno\u015b\u0107 - DignityNews.eu","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dignitynews.eu\/pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"WebPage","@id":"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/","url":"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/","name":"Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie - Godno\u015b\u0107 - DignityNews.eu","isPartOf":{"@id":"https:\/\/dignitynews.eu\/pl\/#website"},"datePublished":"2022-07-12T08:03:30+00:00","dateModified":"2022-07-12T08:03:30+00:00","author":{"@id":"https:\/\/dignitynews.eu\/pl\/#\/schema\/person\/0b62b762b8174802fabc81a3ecb1bfcb"},"breadcrumb":{"@id":"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dignitynews.eu\/pl\/polski-rynek-e-commerce-w-ciagu-5-lat-wzrosnie-dwukrotnie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/dignitynews.eu\/pl\/"},{"@type":"ListItem","position":2,"name":"Polski rynek e-commerce w ci\u0105gu 5 lat wzro\u015bnie dwukrotnie"}]},{"@type":"Person","@id":"https:\/\/dignitynews.eu\/pl\/#\/schema\/person\/0b62b762b8174802fabc81a3ecb1bfcb","name":"Dignity News","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/dignitynews.eu\/pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97963171a6d9108f8381bbefb1c6b150c445b6ddd9e3077b96c86cf5892c85dc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97963171a6d9108f8381bbefb1c6b150c445b6ddd9e3077b96c86cf5892c85dc?s=96&d=mm&r=g","caption":"Dignity News"},"url":"https:\/\/dignitynews.eu\/pl\/author\/mikolaj-palade\/"}]}},"_links":{"self":[{"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/posts\/23708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/comments?post=23708"}],"version-history":[{"count":1,"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/posts\/23708\/revisions"}],"predecessor-version":[{"id":23714,"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/posts\/23708\/revisions\/23714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/media\/23709"}],"wp:attachment":[{"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/media?parent=23708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/categories?post=23708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dignitynews.eu\/pl\/wp-json\/wp\/v2\/tags?post=23708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}