{"id":52678,"date":"2023-12-08T11:56:33","date_gmt":"2023-12-08T10:56:33","guid":{"rendered":"https:\/\/dignitynews.eu\/?p=52678"},"modified":"2023-12-11T11:09:13","modified_gmt":"2023-12-11T10:09:13","slug":"most-poles-use-social-media-almost-half-dont-intend-to-pay-for-it","status":"publish","type":"post","link":"https:\/\/dignitynews.eu\/en\/most-poles-use-social-media-almost-half-dont-intend-to-pay-for-it\/","title":{"rendered":"Most Poles use social media, almost half don&#8217;t intend to pay for it"},"content":{"rendered":"<h5>According to the study &#8216;Poles&#8217; Own Wallet: e-commerce trends 2023&#8242; by Santander Consumer Bank, 92 % of Poles currently use social media, but 44 % would give up if social media were only available in a paid subscription model.<\/h5>\n<p>The survey report indicated that 65 % of Poles who shop online use subscription services, such as platforms like Netflix. Respondents using such services included the highest number of 18\u201329-year-olds (79 %) and 30-39 year olds (75 %). According to the survey, 79 % of respondents earning between PLN 5,000 and PLN 6,999 net income also declared having such a subscription.<\/p>\n<p>No online subscription service is used by 35 % of respondents. Subscription services are also not used by 60 % of respondents over 60 years of age and 41 % of respondents living in rural areas.<\/p>\n<p>&#8220;Such solutions are also not popular among those earning the least &#8211; up to PLN 1999 net. More than half of the respondents in this group said they do not have any such service&#8221;, says Ewelina Krzynowy-Gawe\u0142 of Santander Consumer Bank.<\/p>\n<p>The report conveys that of the respondents using subscription services, 32 % have one such solution, 28 % use two such services, 23 % use three such solutions and 5 %. &#8211; five. When asked about the type of online subscriptions they have, respondents mentioned streaming services with films and TV series (91 %), music platforms (34 %), services offering e-books and audiobooks (15 %) and services with games, as well as software or utility applications, e.g. for work (in both cases 9 % each).<\/p>\n<p>The survey was carried out by the Institute for Market and Social Research (IBRiS) at the turn of September and October 2023. It involved a representative group of 1,000 adult Poles buying online.<\/p>\n<p>Arkadiusz S\u0142omczy\u0144ski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the study &#8216;Poles&#8217; Own Wallet: e-commerce trends 2023&#8242; by Santander Consumer Bank, 92 % of Poles currently use social media, but 44 % would give up if social&hellip;<\/p>\n","protected":false},"author":7,"featured_media":52551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-52678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Most Poles use social media, almost half don&#039;t intend to pay for it - Dignity - DignityNews.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dignitynews.eu\/en\/most-poles-use-social-media-almost-half-dont-intend-to-pay-for-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Most Poles use social media, almost half don&#039;t intend to pay for it - Dignity - DignityNews.eu\" \/>\n<meta property=\"og:description\" content=\"According to the study &#8216;Poles&#8217; 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